Outbound Sales Specialist

Lamar Advertising Company is excited to announce an opportunity for an Outbound Sales Specialist to join our dynamic team! In this role, you will be instrumental in driving revenue across our outdoor, digital, and transit advertising platforms. Your primary responsibility will include identifying and qualifying new business opportunities while engaging in high-volume outreach. You will present customized media solutions to clients in the telecommunications and media sectors. This is a fantastic opportunity to thrive in a relationship-focused culture that emphasizes integrity, accountability, and long-lasting partnerships.

Key Responsibilities

Identify and qualify new B2B clients through proactive outbound calls, engaging emails, and in-person meetings.Develop and maintain a robust sales pipeline within your designated territory.Create and deliver compelling advertising proposals and presentations tailored to client needs.Negotiate pricing, terms, and contracts to successfully close new business.Collaborate closely with operations and design teams to ensure campaigns are executed flawlessly and on schedule.Keep precise records of activities, pipeline status, and forecasts in our CRM.Consistently meet or exceed monthly and quarterly sales targets.Represent Lamar in local business communities and at industry events.Required Skills

Experience in outbound salesProven track record in B2B salesExpertise in cold callingSkills in prospecting and lead generationProficient in CRM software (e.g., Salesforce)Knowledge of media and advertising salesAbility to deliver persuasive sales presentationsExpertise in contract negotiationStrong pipeline management skillsSales forecasting capabilitiesUnderstanding of digital advertisingCompetence in territory management