Paid Ad Specialist

About the Opportunity

Pinnacle Private Credit is partnering with a rapidly growing alternative financing firm to hire a Paid Ad Specialist.

MUST be local to Brooklyn or the NYC metropolitan area to be considered. Please do not apply if you are not based in the area.

This organization specializes in providing flexible capital solutions to small and mid-sized businesses, including:

Working capital advancesEquipment financingLines of creditMCA consolidation

They are seeking a creative and data-driven Paid Ad Specialist to build and scale their lead generation efforts through paid media. This is a fully in-person role for someone who knows how to launch campaigns, analyze data, and optimize performance to drive revenue growth.

This position offers a base salary plus revenue share, lucrative performance incentives, and strong growth opportunities, including the ability to eventually help lead and build out the marketing department.

About the Role

You will take ownership of paid acquisition efforts, with a primary focus on Meta Ads and direct impact on lead generation and revenue.

You’ll be responsible for:

Launching and scaling paid campaigns (Meta primary, TikTok secondary)Testing creatives, audiences, and messaging anglesMonitoring performance and optimizing campaigns dailyManaging tracking systems (Meta Pixel, attribution, conversion events)Improving landing pages and conversion ratesCollaborating with internal tech and external creative teamsSupporting broader acquisition and content strategy initiatives

Growth Opportunity

Full ownership of the paid media functionOpportunity to help build and lead the marketing departmentIncreased budget responsibility as performance scalesClear path to senior leadership

Work Environment

Fast-paced, execution-focused environmentCollaborative and high-performance teamStrong emphasis on testing, optimization, and measurable results

Ideal Candidate

At least 2+ years of experience managing paid social campaigns, with strong expertise in Meta AdsProven success generating leads and scaling campaignsAnalytical and highly comfortable with performance metricsCreative thinker with experience testing messaging and ad conceptsFamiliarity with tracking, attribution, and conversion optimizationSelf-starter who thrives in a fast-moving environment