Paid Search Specialist The Paid Search Specialist will drive effective digital advertising strategies to meet client objectives and maximize ROI. They will strategize, implement, and optimize Google Ads campaigns across various platforms including Search, Display, and YouTube. • Build / optimize / load paid search ad campaigns • Targeted keyword research (brand and non-brand) • Keyword Analysis • In-platform optimization per client's directives (at scale) The ideal candidate has 2+ years of experience with Google paid search, 1+ years of experience with Google Ads Manager/Editor, and knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager).
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