Paid Ads

Paid Search Specialist Role As a Paid Search Specialist at Growth Assistant, you'll develop and optimize Google Ads campaigns across multiple platforms including Search, Display, and YouTube. Your focus will be on keyword research, ad copy optimization, and campaign performance analysis to drive effective digital advertising strategies that meet client objectives and maximize ROI. Intermediate Excel or Google Sheets experience is also required. • Key Responsibilities: • Build / optimize / load paid search ad campaigns • Targeted keyword research (brand and non-brand) • Keyword Analysis • In-platform optimization per client's directives (at scale) • Templated reporting/dashboarding • Launching New Google and Bing campaigns • Monitor analytics and adjust according to client direction / parameters • Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)