Paid Ads Manager

To support audience growth and revenue generation, the full-time remote Paid Ads Manager will plan, execute, and optimize paid ads campaigns across various platforms, managing budgets and analyzing performance to enhance engagement and reduce reliance on third-party reach. Key responsibilities Plan, schedule, and execute paid ads campaigns across platforms such as Meta, LinkedIn, and YouTube, ensuring alignment with objectives and budgets Manage paid ads budgets and optimize campaigns to achieve cost-efficiency and revenue targets Analyze campaign performance and produce insights, including cost-per-acquisition comparisons and channel effectiveness reporting Required qualifications Experience managing paid ads campaigns on platforms like Meta, LinkedIn, and Google Ads Strong understanding of digital marketing metrics, including CPC, CPA, CTR, and ROI Experience with campaign budget management and performance optimization Knowledge of UTM tracking and digital attribution principles Experience using analytics and reporting tools

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