Paid Ads Manager (Contract)

Meet AppSumo We love helping entrepreneurs build a lifestyle they're passionate about. This is a place where we actually encourage you to have a side hustle and develop your career at AppSumo. On the day-to-day, you'll be: • Managing all aspects of AppSumo's paid marketing channels across paid search, paid social, and more • Monitoring and optimizing campaigns to hit clearly defined monthly targets • Creating performance reports on paid ads campaigns for key metrics like conversions, customer acquisition costs, revenue, and lifetime value of customers brought in from paid channels • Constantly looking for new opportunities for growth and testing new channels • Working alongside our content and design teams to create engaging, on-brand content for ads Past experience: • At least 3+ years of experience managing paid campaigns, ideally in the SaaS/tech space with $100K+/month budgets • A deep understanding of the e-commerce funnel and its real-world applications • Analytical mindset with the ability to work with large data sets and pull out actionable business insights from paid ads metrics • Foundational knowledge of digital marketing • The ability to work collaboratively with content specialists in a fast-paced and changing environment • Strong written and verbal communication skills