Paid Ads - Search Specialist

GrowthAssistant is currently looking for a Paid Search Specialist to join our team. Growth Assistant benefits include : Work-from-home setup, Paid holidays, Health insurance, PTO, Training opportunities. The Role : • Build / optimize / load paid search ad campaigns • Targeted keyword research (brand and non-brand) • Keyword Analysis • In-platform optimization per client's directives (at scale) • Templated reporting / dashboarding • Launching New Google and Bing campaigns • Monitor analytics and adjust according to client direction / parameters • Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.) • Provide reporting and dashboarding on campaign performance • Execute validation and optimization testing per client directive • Running YouTube Ads • Ad Copy Optimization The Requirements : • 2+ years of experience with Google paid search • 1+ years of experience with Google Ads Manager / Editor • Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager) • Baseline knowledge of Paid Google / text-based search • Intermediate Excel or Google Sheets experience • Experience running YouTube ads; Launching / optimizing Video ads (YouTube) • Search Ad Copy Optimization • Launching / optimizing Display ads