Paid Ads - Search Specialist

GrowthAssistant is currently looking for a Paid Search Specialist to join our team. Growth Assistant benefits include: Work-from-home setup, Paid holidays, Health insurance, PTO, Training opportunities. The Schedule: 9:00 AM to 5:00 PM EST. The Role: • Build / optimize / load paid search ad campaigns • Targeted keyword research (brand and non-brand) • Keyword Analysis • In-platform optimization per client's directives (at scale) • Templated reporting/dashboarding • Launching New Google and Bing campaigns • Monitor analytics and adjust according to client direction / parameters • Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.) • Provide reporting and dashboarding on campaign performance • Execute validation and optimization testing per client directive • Running YouTube Ads • Ad Copy Optimization The Requirements: • 2+ years of experience with Google paid search • 1+ years of experience with Google Ads Manager/Editor • Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager) • Baseline knowledge of Paid Google/text-based search • Intermediate Excel or Google Sheets experience • Experience running YouTube ads; Launching/optimizing Video ads (YouTube) • Search Ad Copy Optimization • Launching/optimizing Display ads Nice to have: • Basic experience with Google Analytics, Ignite o