A company is looking for a Paid Ads Specialist to manage and analyze eCommerce advertising campaigns. Key Responsibilities Set up, manage, execute, and analyze Pay-Per-Click (PPC) campaigns and budgets Recommend, create, and A/B test Sponsored Brands, Sponsored Products, and Sponsored Display campaigns Monitor market and competitor trends, and present performance data to leadership Required Qualifications Bachelor's degree in Marketing, Advertising, or a related field 2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, etc.) Knowledge of Online Search Advertising and product listing relevance to algorithms Expertise in digital advertising Familiarity with Amazon Seller Central/Vendor Central and related platforms is preferred
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