Paid Ads Specialist

A company is looking for a Paid Ads Specialist to plan, execute, and optimize paid media campaigns. Key Responsibilities Develop, implement, and manage paid advertising campaigns across various platforms Monitor campaign performance, analyze data, and generate actionable insights for improvement Collaborate with the marketing team to ensure paid campaigns align with overall promotional strategies Required Qualifications 3+ years of experience in managing paid advertising campaigns, preferably for SaaS or e-commerce brands Strong analytical skills with proficiency in tools like Google Analytics and ad platform dashboards Proven track record of running successful campaigns on major advertising platforms Hands-on experience with A/B testing and conversion rate optimization Familiarity with retargeting campaigns and funnel-based advertising strategies

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