Paid Ads Specialist

This role will be responsible for developing, maintaining, and scaling our ads on these platforms, optimizing PPC performance, and driving traffic through paid media. Paid Ads Management • Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns • Drive traffic to key sales channels of Shopify and Amazon and support brand awareness through ads Growth Strategy & Execution for Shopify and Amazon • Audit listings, storefront, and PPC campaigns • Scale revenue from ~$20K/month to 6 figures/month through performance-driven strategies • Own the full digital marketing paid channels: strategy, execution, reporting Creative & Funnel Strategy • Collaborate with internal creatives to produce high-performing assets • Understand and optimize the full conversion funnel from ad click to upsell • Understand and participate in the development of cross sells, up sells, and down sales • Maximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value) Performance Analysis & Insight • Report weekly/monthly performance and insights • Identify performance gaps and close them with clear, confident execution Lago