Paid Ads Specialist

Two Trees PPC is a Sacramento-based digital marketing agency specializing in paid media management for enterprise clients. All potential candidates should read through the following details of this job with care before making an application. We focus on delivering measurable results through technical expertise and strategic campaign management. The RoleWe're looking for a Paid Ads Specialist to lead paid campaigns. What You'll DoDevelop and manage paid social campaigns across Meta, LinkedIn, and other platformsSupport paid search initiatives on Google Ads and Microsoft Ads in collaboration with our Head of Demand GenerationImplement and maintain advanced tracking solutions including Meta Conversions API and server-side trackingAnalyze campaign performance and identify optimization opportunitiesWork directly with clients on strategy, reporting, and campaign planningStay current on platform updates, new features, and industry best practicesManage campaign budgets ranging from mid-five to six figures monthlyWhat You BringRequired:3+ years managing paid social campaigns with significant budgetsExperience with Meta Conversions API and advanced tracking implementationsWorking knowledge of Google Ads or Microsoft AdsStrong analytical skills and data-driven decision makingExcellent attention to detail and quality controlComfortable in client-facing situations with strong communication skillsAbility to manage multiple accounts simultaneouslyPreferred:Experience with Google Tag Manager and cross-platform attributionFamiliarity with HubSpot or similar marketing automation platformsBackground in agency environmentsUnderstanding of privacy regulations (GDPR, CCPA) and tracking limitationsExperience presenting to senior stakeholders recblid 9ev6oki4804uw6ptbpf1ru4po7c28y