Paid Ads Specialist - Franklin, TN

Overview
Paid Ads Specialist

Location: In-Office | VIP Headquarters, Franklin, TN
Department: Marketing

About Veterinary Innovative Partners (VIP) was founded by four veterinarians with a shared vision: to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned and operated family of boutique hospitals, we believe exceptional care is achieved through the right balance of centralized support and hospital-level autonomy.

As we continue to grow, we are looking for a talented Paid Ads Specialist to join our Marketing team at our Franklin, TN headquarters and help drive client acquisition across our network of veterinary hospitals.

Role Overview

We are seeking a data-driven Paid Ads Specialist to assist in transitioning and managing our paid advertising campaigns in-house. This role is ideal for someone who is passionate about digital marketing, thrives in a fast-paced environment, and has a proven ability to manage paid media campaigns that deliver measurable results. You will play a key role in optimizing performance across multiple platforms while collaborating closely with creative and marketing partners to ensure campaigns are both effective and aligned with business goals.

Key Responsibilities

Campaign Management & Optimization: Facilitate the transition of paid advertising campaigns in-house, ensuring a seamless handoff and continued performance optimization
Own the day-to-day management and optimization of paid ad campaigns across platforms including Google Ads, Facebook, and Instagram
Analyze campaign performance data and implement strategic adjustments to improve key metrics such as CTR, CPC, and conversions
Conduct A/B testing and explore new media channels to identify opportunities for growth
Stay ahead of industry trends and platform updates, implementing best practices to keep campaigns innovative and impactful

Creative Collaboration & Ad Development

Collaborate with the creative team to develop compelling ad copy and visuals
Ensure brand consistency across campaigns and alignment with broader business objectives

Data Analysis & Reporting

Track, analyze, and report on campaign performance with actionable insights
Assist in preparing dashboards and performance reports for stakeholders
Deliver bi-weekly performance updates to leadership
Conduct comprehensive monthly performance reviews and ROI analysis by hospital

Budget & Trend Management

Support the management of paid media budgets to ensure cost-effective spend
Monitor trends and platform changes, providing recommendations to improve campaign performance

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent experience
5 or more years of experience managing or supporting paid advertising campaigns, particularly on Google Ads and Meta platforms
Strong understanding of targeting strategies, keyword research, and audience segmentation
Advanced analytical skills with experience using tools such as Google Analytics
Excellent organizational skills and strong attention to detail

Preferred Qualifications

Google Ads and/or Meta (Facebook Blueprint) certifications
Experience with A/B testing and performance reporting
Experience in the veterinary industry or a passion for animals

Compensation & Benefits
Salary: $65,000–$75,000 annually

Bonus Opportunity: Eligible for an annual performance-based bonus, determined 50% by individual performance and 50% by overall company results
Health Care: Medical, dental, and vision coverage
Retirement: 401(k) and IRA options
Insurance: Life insurance, AD&D, short-term and long-term disability
Paid Time Off: Vacation, and paid holidays
Paid Parental Leave
Training & Development: Ongoing professional growth opportunities
Pet Benefits: Discounted healthcare for personal pets

Veterinary Innovative Partners (VIP) is a network of veterinarian-owned-and-operated hospitals across twelve states. VIP is guided by a mission to provide veterinarians and their teams with all the resources, mentorship, and autonomy they need to thrive personally and professionally while giving pets the best possible care.

Join the VIP family, where our team members are our top priority to ensure best-in-class personalized care, ownership and accountability, trust, and an exceptional work environment.

Stay connected with VIP!

Follow Veterinary Innovative Partners on LinkedIn for the latest career opportunities, team stories, and behind-the-scenes looks at life in our hospitals.

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