Paid Ads Specialist Job at Lago in Scranton

Paid Ads SpecialistLago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Facebook, Amazon, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, optimizing PPC performance, and driving traffic through paid media. You'll collaborate closely with our creative team, analyze performance data, and implement high-impact strategies to take our brand from ~$20K/month on of paid marketing revenue to 6-figures and beyond. Ideal for someone entrepreneurial, data-savvy, and ready to own the digital growth roadmap.Key ResponsibilitiesPaid Ads ManagementLaunch and optimize Meta, YouTube, TikTok, and Amazon campaignsDrive traffic to key sales channels of Shopify and Amazon and support brand awareness through adsGrowth Strategy & Execution for Shopify and AmazonAudit listings, storefront, and PPC campaignsScale revenue from ~$20K/month to 6 figures/month through performance-driven strategiesOwn the full digital marketing paid channels: strategy, execution, reportingCreative & Funnel StrategyCollaborate with internal creatives to produce high-performing assetsUnderstand and optimize the full conversion funnel from ad click to upsellUnderstand and participate in the development of cross sells, up sells, and down salesMaximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value)Performance Analysis & InsightReport weekly/monthly performance and insightsIdentify performance gaps and close them with clear, confident execution