Paid Advertising Expertise • Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, TikTok, Pinterest, and other platforms to drive online sales. • Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates. Key Responsibilities • Manage and allocate paid media budgets to achieve defined sales and ROI targets. • Monitor daily spend and campaign performance to adjust bids and strategies in real time. Performance Optimization • Continuously test ad creative, copy, and landing pages to enhance campaign performance.
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