Jan. 24, 2025

Paid Advertising Director

PMG Dallas, Texas

Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. About the Role We are seeking a highly experienced SEM Director to join our team and lead our Paid Search Marketing efforts. Key Responsibilities • Oversee a portfolio of clients, managing multiple complex paid search programs and ensuring client satisfaction with SEM performance and support • Develop and execute search strategies that integrate paid search with audience and cross-channel initiatives to deliver cohesive campaigns • Lead process improvements across testing, measurement studies, audience targeting, audits, QA, and account excellence strategies • Collaborate with internal and external stakeholders to ensure integration with PMG teams and deliver seamless full-funnel marketing strategies About You We are looking for a seasoned professional with 10+ years of experience in paid search, a bachelor's degree or equivalent experience, and 4+ years of leadership experience. You should have expertise in overseeing large-scale paid search campaigns, advanced knowledge of cross-channel integration, and experience implementing process improvements.

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