Paid Advertising Executive

Key Responsibilities: • Design and execute comprehensive paid media plans to optimize performance KPIs such as CTR, CPC, CPA, and ROAS. • Collaborate with cross-functional teams to develop creative formats, messaging, and targeting strategies that drive results. • Analyze campaign data to identify growth opportunities and inform future campaign strategies. • Align campaign execution with broader marketing roadmaps and global priorities. Qualifications: • A minimum of 3 years of experience in paid media, growth marketing, or performance advertising with a focus on B2B or product-led growth.