March 8, 2025

Paid Advertising Executive

Weber Shandwick Detroit, Michigan

Job Requirements To be successful in this role, you will need to meet the following job requirements: • Bachelor's Degree and 2+ Years of Experience planning and buying cross-channel campaigns • Excellent client and team leadership qualities • Strong organizational skills, attention to detail, and project management ability • Excellent analytical skills and understanding of paid media KPI's • Experience buying cross-channel media including Digital, Print, TV, Radio, OOH • Experience working with any of the following social media platform ad interfaces: Meta Ads Manager, X(Twitter) Ads, LinkedIn Campaign Manager, Pinterest for Business, Snapchat Advertising, TikTok Ads, etc. • Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers • Knowledge of paid media landscape and the ever-changing ad products available • Google Analytics Certification is a plus

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