Paid Advertising Expert

We are looking for a strong and impactful Senior Analyst to join our team at Publicis Groupe. As a Senior Analyst, you will play a crucial role in managing the tactical components of integrated Search Engine Marketing (SEM) campaigns. With a focus on Paid Search and Pay-per-Click (PPC), you will assist with strategy, planning, and reporting for our clients. Key Qualifications • Four-year degree and 2 to 4 years of analytical or digital marketing experience • Advanced skills within Google Ads, Bing Ads, and 3rd Party tools such as Google SA360 • Strong client management and presentation skills • Expertise in managing numbers and proficiency in executing approved media buys As a Senior Analyst, you will be responsible for managing SEM challenges and issues to achieve campaign goals, building and presenting concise program readouts of performance towards key business metrics, and developing and executing holistic SEM management strategies.