About the Role IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. As a Paid Media Specialist 2, you will play a key role in driving innovative solutions for our clients by connecting paid media results and data analysis to business goals. Your responsibilities will include conducting paid media audits, understanding the best ways to optimize campaigns and overall paid media strategies, assisting in the creation and implementation of testing strategies, and contributing to client strategy as it relates to paid media. To succeed in this role, you will need experience with a combination of the following channels and platforms: paid social (Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor), programmatic display (Google Ads, Basis, The Trade Desk), and paid search (Google Ads, Microsoft Ads).
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