Paid Advertising Manager

The Paid Media Manager is a critical position that requires a strong understanding of paid media platforms, marketing strategies, and team management. This role involves developing and executing paid media campaigns across multiple channels, including search, social, and display advertising. The successful candidate will work closely with cross-functional teams to drive business growth and achieve key performance indicators (KPIs). Responsibilities include: • Developing and implementing paid media campaigns across multiple channels • Providing guidance and recommendations to US-based and offshore search teams • Assisting in the execution of campaign launches and implementing automated bid strategies • Leading internal and external communication with partners and clients • Creating and refining processes to benefit the paid media department • Optimizing towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI • Continually updating and aligning paid media strategies with new and emerging best practices • Coaching and developing a team of search and social marketers