Paid Advertising Manager

Key Responsibilities • Develop a quarterly channel mix & budget plan aligned with business objectives; stage tests for new networks. • Manage Paid Ad Platforms: Google Ads & Bing, including Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization. Also, manage Meta, focusing on Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. • Measure & Optimize: Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable).

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