Paid Advertising Manager

Job Description: At Apex Dental Partners, we are seeking a Paid Advertising Manager to play a key role in the success of our rapidly growing company. As a Paid Advertising Manager, you will be responsible for developing and executing successful paid advertising campaigns across multiple channels, including paid social media, YouTube advertisements, and email campaigns. Responsibilities: • Develop and execute paid advertising campaigns across multiple channels • Research market trends and build action plans for campaign execution • Measure and report on campaign performance, making adjustments as needed • Collaborate with vendors and contractors to ensure campaign success • Nurture leads through CRM systems Requirements: • BS/MS degree in marketing or a related field • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools • Experience in setting up and optimizing Google Ads campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking Estimated Salary: $85,000 - $115,000 per year depending on experience.