Paid Advertising Manager

Recently named fastest growing privately held company in Philadelphia by the Philadelphia 100 eight years in a row, beMarketing is growing to be a top choice for marketing and advertising in the region. This includes using automated bidding strategies and manual adjustments as needed.Conversion Rate Optimization (CRO): Work with internal teams to improve landing page performance, user experience, and conversion rates across all campaigns.A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different campaign strategies, creatives, and targeting options.Market & Competitor Research: Conduct regular market research and competitor analysis to identify new opportunities, trends, and best practices in paid advertising.Reporting & Analytics: Prepare detailed performance reports, analyzing key metrics such as impressions, clicks, CTR, CPC, CPA, and conversion rates, and present findings to clients and internal stakeholders.Audience Segmentation and Retargeting: Creating and managing audience segments for targeted campaigns, including implementing retargeting strategies to re-engage users who have interacted with previous ads or visited the website.Keeping Up with Platform Changes and Industry Trends: Keep up with the latest trends in digital advertising, algorithm changes, and new ad formats across platforms to ensure our clients stay ahead of the competition. Staying updated with the latest changes and features on advertising platforms, as well as industry trends, to ensure campaigns are using the most effective strategies and tools.Collaboration and Communication: Working closely with other teams such as marketing, content, design, and sales to ensure campaigns align with overall marketing goals and brand messaging. Experience: 3-5 years of hands-on experience managing digital advertising campaigns, ideally within an agency setting.Platform Expertise: Deep knowledge of Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads, and other platforms. Google Ads and Facebook Blueprint certifications are a plus.Data-Driven Mindset: Strong analytical skills with a focus on campaign optimization, and the ability to translate data into actionable insights and strategies.Budget Management: Proven experience managing significant monthly advertising budgets, with a focus on efficiency and ROI.Team Leadership: Experience in leadership, with the ability to mentor and guide junior team members.Creative Collaboration: Experience working with creative teams to develop ad assets (copy, images, video) that are both compelling and conversion-focused.Client-Facing Skills: Excellent communication and presentation skills, with the ability to build strong client relationships and clearly articulate campaign performance and recommendations.Tools Mastery: Proficiency with key digital advertising tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs and bid management tools.Technical Knowledge: Familiarity with pixel tracking, retargeting, dynamic ads, and UTM parameters for tracking campaigns across platforms.Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).