Digital Strategist, Paid Media Role Summary • Develop comprehensive advertising plans outlining budget allocation, channel utilization, target audiences, and ad variables. • Oversee integration between digital advertising and other account deliverables such as social media management, search engine optimization, and content marketing. • Run traditional and programmatic digital advertising campaigns, including insertion orders with third-party vendors and programmatically placed ads. • Optimize campaigns to maintain performance and communicate recommendations to relevant account and client teams. The ideal candidate will possess strong analytical skills, attention to detail, and excellent communication abilities to effectively collaborate with cross-functional teams.
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