Paid Advertising Media Planner/Buyer Job at LT in Phoenix

Job DescriptionJob DescriptionSalary: A paid media strategist, with a focus on traditional media, who develops and executes advertising campaigns across platforms like television, radio, print, and outdoor media. They analyze market trends and target audiences to determine the most effective media mix, collaborate with members of LTs account team, creative team and digital media specialists, optimizing campaigns for impact and cost-efficiency. Key Responsibilities:Strategic Planning:Develop and implement media strategies that align with marketing goals, considering budget allocation, channel utilization, target audiences, and other ad variables, including client business objectives.Campaign Execution:Execute traditional media channels, including fair but strategic cost negotiations, initiating insertion orders and contracts. Digital advertising knowledge is a plus, and national buying knowledge is also a plus.Performance Monitoring and Optimization:Track campaign performance, analyze data, and make recommendations for optimization throughout the campaign lifecycle.Reporting:Compile mid-flight and post-campaign reports, communicating key data points and insights to clients and internal teams. Reporting on the why and not just the whatClient Management:Serve as a client-facing source for campaign strategy justification, updates and other account-relevant contributions, exuding confidence, honesty and professionalism.Vendor Relationships:Build and maintain strong vendor relationships to ensure access to market insights and unique opportunities, as well as added value.Market Research and Analysis:Analyze market trends, audience demographics, and psychographics to inform media strategy development.