Digital advertising knowledge is a plus, and national buying knowledge is also a plus. • Performance Monitoring and Optimization: Track campaign performance, analyze data, and make recommendations for optimization throughout the campaign lifecycle. Skills and Qualifications: • Strong understanding of traditional media platforms (TV, radio, print, outdoor). • Knowledge of market research and audience analysis tools i.e., Vivvix, Scarborough, MRI, Simmons) • Ability to interpret data and identify key trends. • Knowledge of media buying and insertion orders.
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