Paid Advertising (PPC) / SEM Strategist

As a Digital Advertising (PPC) / SEM Strategist, you’ll set the optimal digital advertising strategy for the account management teams to hit our clients’ performance goals. You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account. Day-to-day work includes: • Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients • Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs • Working with clients on developing or refining strategic goals during onboarding and throughout campaigns • Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements • Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally • Working within digital advertising platforms to execute campaigns and optimize for performance DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like: • “The people are what makes this company great.” • “You will be appreciated, challenged, and rewarded.” • “An agency where you can grow with confidence.”