Paid Advertising Specialist

Key Responsibilities Our Paid Media Coordinator will be responsible for: • Developing and implementing paid media strategies across multiple platforms, including Google Ads, Bing, Meta, and LinkedIn. • Monitoring and analyzing campaign performance using tools like Google Analytics, Google Ads, and other analytics platforms. • Optimizing campaigns for maximum effectiveness, tracking key performance indicators (KPIs) to ensure targets and return on investment (ROI) are met. • Collaborating with the marketing team to align paid media strategies with overall marketing goals. • Staying up-to-date on industry trends, platform updates, and best practices in paid media advertising.