Paid Advertising Specialist

Growth Marketing Role • Oversee paid advertising campaigns across platforms, including paid social, paid search, TV, display, and emerging channels, to drive business growth. • Develop and implement a robust testing roadmap to optimize campaign performance, uncover insights, and improve scalability. • Collaborate with internal teams and external partners to guide creative development that aligns with brand messaging and enhances campaign effectiveness. • Work closely with teams across marketing and product to ensure seamless alignment and execution of growth initiatives. • Identify, evaluate, and test new marketing channels to diversify acquisition efforts and maximize ROI.