Paid Advertising Specialist Job at The Ward Law Group, PL in Hialeah

The Paid Advertising Specialist is a critical member of our marketing team, responsible for strategizing, executing, and managing paid digital campaigns across various platforms, including Google Ads, Facebook, TikTok, YouTube, and more. Role Responsibilities: • Strategize, execute, and manage PPC and paid social media campaigns on platforms including Google Ads, Facebook, Instagram, TikTok, YouTube, LinkedIn, and Local Service Ads (LSAs). • Assist in developing media strategies and building paid media plans, including budget allocation, bidding strategies, audience segmentation, and ad creatives. • 3+ years of experience managing PPC, Google Ads, and paid social media campaigns. • Experience with Google Analytics, Google Tag Manager, and conversion tracking implementations.