Paid Advertising Specialist

Key Responsibilities: The ideal candidate for this role will have a strong background in digital marketing, with expertise in paid search, paid social, content marketing, and video and programmatic platforms. As a Paid Advertising Specialist, you will be responsible for leading the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media. Your duties will also include: • Developing and reviewing digital materials for accuracy and timeliness of content, including creative trafficking sheets. • Overseeing media calendar, confirming all paid digital go-live/end dates, and obtaining campaign confirmation and screenshots. • Preparing pre-, mid-, and post-campaign presentations to report on media strategy against media goals.