Paid Advertising Specialist

We are seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive paid advertising strategy that drives high-quality leads and revenue growth. This role requires a strong analytical mindset, excellent communication skills, and a passion for data-driven decision making. Key Responsibilities • Develop and execute a quarterly paid advertising strategy that aligns with business objectives and goals; • Leverage Google Ads, Microsoft/Bing Ads, and Meta to drive high-quality leads and revenue growth; • Build and maintain relationships with cross-functional teams, including sales and product development; • Analyze campaign performance and make data-driven decisions to optimize ad spend and improve ROI; • Stay up-to-date with industry trends and best practices in paid advertising; The ideal candidate will have a strong background in digital marketing, a proven track record of success in paid advertising, and excellent analytical and communication skills.