Paid Advertising Specialist

A company is looking for a Paid Advertising Specialist (Remote). Key Responsibilities Plan, build, and optimize paid ad campaigns across Meta and Google, with additional platforms as a bonus Design and produce ad creatives, and collaborate with the video team for production Analyze and report on campaign performance, providing actionable insights and recommendations Required Qualifications Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads Solid understanding of audience targeting and messaging strategy Proficiency in ad creative design tools (e.g., Canva, Figma, Photoshop) Experience using AI tools for creative production and marketing workflows Understanding of funnel stages and conversion rate optimization principles