• Leads GM's career paid media channels, strategies, and activations from intake, launch, and analysis of performance across activation channels. • Manages relationships with vendors as it relates to paid media and advertising activations, as well as recruiter/sourcer seats on channels such as Dice, BuiltIn,Indeed, etc. • Works closely with GTA Operations and Talent Digital Marketing Lead to ensure job feeds, source codes, and other necessary processes are functioning properly to aggregate open positions and report on organic and paid ROI. • Monitors, analyzes, and reports on actionable insights and key performance indicators to assess performance and engagement for paid media campaigns. • Researches and presents new lead generation opportunities to optimize paid media strategy.
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