Paid Advertising Specialist

We are seeking a Paid Advertising Specialist to take ownership of our paid advertising across our growing portfolio of facilities nationwide, build automated reporting systems that harness the power of data analytics, and continuously optimize campaigns for maximum ROAS. • Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metrics • Own, in conjunction with VP of Marketing, KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV) • Build and maintain (in conjunction with our Technology team) our automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channels • Conduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysis • Implement advanced conversion tracking and multi-touch attribution modeling across all platforms • Identify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume Strategic Planning & Cross-Functional Collaboration (25%) • Apply ICP insights to identify cost-effective advertising platforms and strategies that maximize rental conversions • Continuously test new advertising platforms, creative formats, and targeting strategies to improve performance and reduce costs • Work closely with SEO Manager, Marketing Content & Brand Specialist, and operations teams to ensure coordinated marketing efforts • Present performance insights and strategic recommendations to VP of Marketing Data Analysis & Performance Optimization • Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metrics • Own KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV) • Work with VP of Marketing and Technology team to build and maintain automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channels • Conduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysis • Implement advanced conversion tracking and multi-touch attribution modeling across all platforms • Identify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume and automation to multiply your impact • Direct leadership access: You report directly to the VP of Marketing with high visibility • Rapid growth environment: Aspirational 67% company growth in 14 months means your work matters immediately • Systems builder: We value efficiency and smart work—you'll build things that scale • Career acceleration: Promote from within culture with clear company growth trajectory • Ownership: Strategy is led by VP of Marketing but this is not a “do this” position.