Paid Advertising Specialist

A company is looking for a Paid Advertising Specialist to manage and optimize paid advertising campaigns for clinical trial participant recruitment.
Key Responsibilities

Developing and executing high-performing paid advertising campaigns across multiple platforms
Monitoring performance and making data-driven optimizations to improve ROI
Collaborating with internal teams to ensure alignment with campaign and study objectives

Required Qualifications, Training, and Education

Proven experience managing and optimizing paid campaigns, particularly on Meta (Facebook/Instagram)
Experience in middle-of-funnel optimization, including landing pages and conversion flows
Strong analytical skills for identifying trends and making informed decisions
Ability to work effectively in a remote, cross-functional team environment
Motivation to contribute to health and medical research initiatives