Paid Advertising Specialist

We are seeking a dynamic and highly skilled Paid Media Lead to oversee and optimize digital advertising campaigns across multiple platforms, including Meta (Facebook), Bing, Google Ads (formerly AdWords), and TikTok. The ideal candidate will possess a deep understanding of performance marketing strategies, media buying, and social media management, with a proven track record of driving measurable results through innovative paid media initiatives. As a Paid Media Lead, you will develop comprehensive media plans, manage budgets effectively, and leverage advanced analytics tools to maximize ROI while ensuring brand visibility and engagement across diverse digital channels. Collaborate with cross-functional teams to integrate media buying efforts with broader digital marketing strategies such as SEO, affiliate marketing, and web analytics. Proven experience managing paid media campaigns across Meta (Facebook), Bing Ads, Google Ads (AdWords), and TikTok with demonstrable success in performance marketing.