Paid Advertising Specialist

Company Overview

Digital Limelight Media is a dynamic web design and digital advertising agency based in Grand Rapids, Michigan. With over 14 years in business, we specialize in creating personalized marketing strategies that help practices thrive by blending innovative digital solutions with a personal touch.

Job Overview

We are seeking a passionate and results-driven Paid Advertising Specialist to join our team. In this role, you will develop, execute, and optimize paid media campaigns across various platforms to maximize client ROI. Your expertise in performance marketing, media buying, and digital analytics will be essential in driving successful marketing initiatives that elevate our clients’ online presence and business growth.

Responsibilities

Plan, create, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Bing Ads.
Conduct comprehensive keyword research to identify high-impact search terms for PPC (pay-per-click) campaigns.
Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze media performance analytics to inform optimization strategies.
Manage marketing campaign budgets efficiently, ensuring optimal allocation of resources for maximum ROI.
Implement conversion optimization techniques to improve campaign effectiveness and achieve client goals.
Generate detailed web analytics reporting and insights to track campaign success and guide future strategies.
Collaborate with clients and internal teams to develop media planning strategies aligned with overall marketing objectives.

Requirements

Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media advertising.
Hands-on experience managing PPC campaigns using Google AdWords and Bing Ads.
Proficiency in SEO tools, spreadsheets (including pivot tables), and web analytics platforms such as Google Analytics.
Ability to manage budgets effectively within a search marketing role while maintaining a data-driven decision-making approach.
Strong knowledge of digital marketing channels including social media management, affiliate marketing, and media buying.
Familiarity with tools like Google Tag Manager for tracking and conversion measurement.
Excellent analytical skills with the ability to interpret data for continuous campaign improvement.

Join us at Digital Limelight Media where your expertise will help shape innovative digital advertising solutions that make a real impact!

Pay: $50,000.00 - $65,000.00 per year

Benefits:

401(k) matching
Dental insurance
Flexible schedule
Food provided
Happy hour
Health insurance
Health savings account
Life insurance
Paid parental leave
Referral program
Vision insurance

Work Location: Hybrid remote in Grand Rapids, MI 49504