Paid Advertising Specialist

About Greenbaum StiersGreenbaum Stiers Strategic Marketing Group is a nationally recognized performance marketing agency headquartered in Columbus, Ohio. We help home service and home improvement companies across the country generate more leads, more sales, and more profitable growth through strategic marketing.From Google Ads and paid social to SEO, websites, video, and traditional media, our team focuses on one thing: delivering measurable business results.We are a2026 Google Premier Partner , placing our paid media team in the top 3% of agencies in the United States based on performance and expertise.Last year, we generated more than123,000 leadsthrough Google Ads, Local Services Ads, paid social, and full-funnel acquisition strategies.We are not a vanity-metric agency.We care about helping our clients grow.That means we focus on:Qualified leadsBooked appointmentsCustomer acquisition costRevenueProfitabilityIf that is how you think about paid advertising, you will fit in well here.Role SummaryWe are looking for an experiencedPaid Advertising Specialistto join our growing paid media team.This is a full-time W-2 position responsible for managing and optimizing paid advertising campaigns for multiple clients across Google Ads, Google Local Services Ads, Microsoft Ads, and Meta Ads.This is a performance-driven role where your work directly impacts client growth, client retention, and the continued growth of our agency.We are looking for someone who enjoys solving problems, improving performance, and taking ownership of the accounts they manage.What You Will DoAs a Paid Advertising Specialist, you will:Manage and optimize 15-20 paid media accountsMonitor campaigns against established KPIsAnalyze cost per lead, cost per booked appointment, and customer acquisition costOptimize budgets, bidding strategies, campaign structure, keywords, audiences, and ad creativeReview search terms and identify new opportunitiesTroubleshoot tracking and conversion issuesIdentify performance trends before they become larger problemsPresent data-driven recommendationsCommunicate campaign performance clearly with internal team membersHelp improve both lead quantity and lead qualityOnce you own an account, we expect you to know what is working, what is not, and what should happen next.Platforms & ToolsYou should be comfortable working with:Google AdsGoogle Local Services AdsMicrosoft AdsMeta AdsGoogle Ads EditorGA4Google Tag ManagerCallRailClickUpSlackExperience with ServiceTitan is a plus but not required.Success Looks LikeSuccess in this role means:Campaigns consistently perform at or below KPI targetsPerformance issues are identified earlyClients receive thoughtful, data-driven recommendationsLead quality and campaign efficiency continue to improveMultiple accounts are managed without important details falling through the cracksWe care about outcomes more than activity. If your work helps our clients generate better leads, improve efficiency, and grow their businesses, you are succeeding.QualificationsYou should have:3+ years of paid media experienceStrong Google Ads experienceExperience with Microsoft Ads and Meta AdsExperience managing real advertising budgetsStrong understanding of lead generationAbility to evaluate performance beyond platform metricsStrong communication and organizational skillsAbility to work Eastern Time business hoursPreferred ExperienceHome services marketingGoogle Local Services AdsOffline conversion trackingRevenue attributionLanding page optimizationConversion rate optimization (CRO)ServiceTitanCompensation & BenefitsSalary: Starting at $65,000, depending on experiencePerformance Bonus: Based on individual and department performance.Benefits include:Health, dental, and vision insurance401(k) with company matchPaid time offPaid holidaysCareer growth opportunitiesClear path to increased responsibility and compensationWhy Greenbaum Stiers?We are building something for the long term.Our team works hard, collaborates well, and genuinely enjoys helping clients succeed. We encourage new ideas, invest in our people, and give our team members the opportunity to make a real impact.If you enjoy continuous learning, accountability, and seeing the direct results of your work, we think you will enjoy being part of our team.Work AuthorizationApplicants must be authorized to work in the United States.Equal Opportunity EmployerGreenbaum Stiers is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, gender, age, disability, national origin, veteran status, or any other protected status under applicable law.#J-18808-Ljbffr