Paid Advertising Specialist

Job Title: Paid Advertising Specialist Kaseware is a company with a mission to make the world a safer place. We are changing the world of law enforcement and corporate security forever and we’re looking for a Paid Advertising Specialist to optimize our paid advertising campaigns. Responsibilities and Duties: • Design best practices for paid advertising and manage campaigns across various platforms, regularly conducting campaign optimization tactics and strategies • Create compelling copy that speaks to our audience across channels and media–including landing pages, ads, etc.,–to drive for maximum pipeline value • Develop advertising messaging and ad creative in close collaboration with the marketing team • Manage advertising channels, including paid search, paid social, display, sponsorships, etc., to cost-effectively reach our target audience and generate pipeline • Closely track, analyze, and report on ad spend, test results, conversions, pipeline generation, etc. Required Skills and Experience: • 2+ years of experience managing paid search and paid social advertising campaigns (preferably for a B2B SaaS company).