Paid Advertising Strategist

Role Overview We are seeking a Paid Advertising Strategist to join our team. The ideal candidate will have a deep understanding of the digital media landscape and be able to develop and implement strategic paid advertising plans. The Paid Advertising Strategist will be responsible for managing and supervising a team in day-to-day media management, while leading the process of strategic media planning/execution and serving as a resource for the team. Main Responsibilities: • Develop and implement strategic paid advertising plans • Manage and supervise a team in day-to-day media management • Lead national and local media planning and execution • Analyze campaign performance and optimize strategies • Identify new sources of customer acquisition