Paid Advertising Strategist

We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture and services. A day in the life :As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. As the Strategist, you are excellent at providing insights and forward‑thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performanceResponsibilitiesFull ownership and execution of performance marketing via paid social & paid media native platformsMeta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing AdsEffectively executing builds and production A‑Z with redundancy across channels; facilitating production with Specialists on teams where applicableLead execution of optimizations with regards to performance improvements relative to goalsManage all client budgets and / or advise on budget changes based on your expertiseEffectively own strategic communication internally for client teamsProactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicableWeekly client progress recaps, outlining performance insights and future recommendationsExcellent marketing and business strategy acumenComplete understanding of the marketing funnel and how to execute via paid social and paid mediaFull understanding of the eCommerce model and lead gen strategiesAbility to navigate roadblocks and adapt strategy to changes in landscape to achieve desired resultsOwnership of performance reporting and strategy communicationExecute performance reporting A‑Z with excellent presentation creation capabilitiesAbility to leverage data to tell a story and articulate results to clients and key stakeholders with clear next stepsEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRole Requirements2‑3 years of digital marketing experience. 1‑2 years in agency settingMinimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2BMinimum 2 years of experience with Meta Ads for direct response campaignsMinimum 2 years of hands‑on experience with Search Engine MarketingSpecifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy developmentSignificant campaign management experience in one or more of the following additional campaign types : Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing AdsProficiency in Google / Microsoft Office Suite(s)Proficiency in Google AnalyticsStrong understanding of full‑funnel marketing and paid media's place in the funnelOther Skills RequiredStrong written and verbal communication skillsStrong organizational and project management skillsSelf‑motivated individual with a strong desire to succeedExcellent interpersonal skillsStrong work ethic and ability to learn quickly and independentlyInterested in a long‑lasting relationship with a growing companyKey Performance Indicators (KPIs)$9.5k team‑member EBITDAMaintain below 10% Client Churn Rate5‑7 AccountsMost Important Things (MITs)Excellence in channel production and account performanceCross‑channel collaborationInternal communicationBenefits & PerksBase salary + commission opportunitiesMedical Bonus15 paid vacation days (PTO) per yearFully flex work environment : full‑remote, in‑office, or hybridEmployee Assistance Program (EAP)17 observed Colombian national holidays + 2 mental health recharge days per yearLegal benefits like Prima, CesantiasPaid Social SecurityUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiativesPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.