Paid Advertising Strategist Job at Foundations Worldwide Inc in Richfield

Reporting to the VP of Marketing, the Paid Advertising Strategist will be responsible for the day-to-day paid media activities and tactical execution for all our branded sites, helping deliver results and meet established goals. • Set the strategy, optimize, and provide budget recommendations in order to maximize ROI on various paid channels • Work with internal teams as well as online resources to identify and build targeted audiences for all paid search and social media advertising initiatives • Maintain positive relationships with search engines and social platforms, with a thorough understanding of features, capabilities, and requirements. To be successful in this role, we are looking for the following : • 3 years of experience in paid search engine marketing, (Google Ads and Microsoft Ads) • Bachelor’s degree in Marketing, Communications, Advertising / Public Relations, or related field • Experience with advanced PPC knowledge : product listing ads, standard / dynamic search, shopping campaigns, landing page testing and optimization • Ability to think strategically and drive solid results to grow the business • Craft compelling product headlines and descriptions that drive transactions • Foundational understanding of retargeting strategies, funnel optimization, attribution and channel integration • Strong analytical, quantitative, and critical thinking skills – ability to build out dashboards • Expertise in Google Analytics and Google Looker Studio • Demonstrated ability to develop and execute marketing strategies • Excellent written and verbal communication skills • Must have a natural curiosity and testing mindset with a desire to continually grow • Fast learner, self-motivated, and strong organizational skills with the ability to prioritize • Effective communicator who can interface within all levels of the organization If you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone’s success, then Foundations Worldwide is the place for you. We offer personal flexibility with a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, generous PTO, product discounts, and 401k options.