Paid Advertising Strategist

Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. A day in the life: As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performance Responsibilities: Full ownership and execution of performance marketing via paid social & paid media native platforms Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable Lead execution of optimizations with regards to performance improvements relative to goals Manage all client budgets and/or advise on budget changes based on your expertise Effectively own strategic communication internally for client teams Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable Weekly client progress recaps, outlining performance insights and future recommendations Excellent marketing and business strategy acumen Complete understanding of the marketing funnel and how to execute via paid social and paid media Full understanding of the eCommerce model and lead gen strategies Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results Ownership of performance reporting and strategy communication Execute performance reporting A-Z with excellent presentation creation capabilities Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department