Paid Advertising Strategist

Role Summary The Senior Paid Search Manager will be responsible for developing, executing, and optimizing paid digital campaigns across Google Ads, Facebook, TikTok, YouTube, and other platforms. This includes creating and managing multi-channel paid media strategies, leading high-impact campaigns, and collaborating with cross-functional teams to align advertising initiatives with broader business goals. Responsibilities: • Design and implement data-driven marketing strategies to increase lead generation and brand awareness while maximizing return on ad spend (ROAS). • Implement and refine conversion tracking tools such as CallRail, Zapier, and Outgrow for lead attribution and performance analysis. • Monitor and enhance Local Service Ads (LSAs) and Google My Business profiles for multiple locations to drive local engagement and lead generation.