Paid Advertising Strategist

A company is looking for a Paid Advertising Strategist to lead the development and optimization of cross-channel advertising campaigns. Key Responsibilities Lead development of advertising strategy across multiple platforms including Google, LinkedIn, Meta, and Bing Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies Analyze results using reporting tools to drive recommendations and ensure campaign attribution and data integrity Required Qualifications 2-5 years of experience in digital advertising strategy and execution Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads Experience with ABM platforms like 6Sense and RollWorks Strong analytical skills with experience in Google Analytics and reporting frameworks Proficiency with A/B testing and campaign tracking in Google Tag Manager

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