Paid Digital Advertising Manager

• Campaign Setup & Execution: Create and manage campaigns, ad sets, and ads in: • Meta Ads Manager • X Ads • TikTok Ads Manager • Set up audience targeting, including: Custom audiences • Lookalike audiences • Interest and behavioral targeting • Implement budget pacing, bid strategies, and flighting. • Creative & Messaging: Collaborate with creative/content teams to: • Develop ad copy, hooks, CTAs, and creative briefs • Test multiple creative formats (static, video, short‑form, UGC‑style) • Lead A/B testing for: • Creative variations • Copy • Audiences • Placements • Optimization & Performance Management: Monitor campaigns daily and make real‑time optimizations to: • Improve CTR, CPA, ROAS, or CPI • Reduce wasted spend • Analyze performance trends and adjust: • Creative rotation • Targeting • Budgets • Bidding strategies • Analytics & Reporting: Track and report on performance using: • Native platform analytics • Google Analytics (GA4) • Attribution tools (if applicable) • Deliver clear weekly and monthly reports with insights and next steps. Required Qualifications • 3–6+ years of hands‑on experience managing paid social campaigns • Proven experience with: • Meta Ads (Facebook & Instagram) • X Ads • TikTok Ads • Strong understanding of: • Conversion tracking & pixels • Audience segmentation & retargeting • Creative testing frameworks • Experience managing monthly ad budgets with accountability for performance • Ability to work independently and own results Preferred Qualifications • Experience with app installs, lead gen, or e‑commerce campaigns • Familiarity with: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent.

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