Paid Digital Media & Digital Marketing Manager

Position: Paid Digital Media & Digital Marketing Manager
Paid Digital Media & Digital Marketing Manager
Location: Remote – Within ~4 hours of Indianapolis
Marketing
Reports to: Director of Marketing
Employment Type: Full-Time
We’re on the hunt for a paid digital media/digital marketing manager. As our Paid Digital Media/Digital Marketing Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You’ve tested, scaled, and squeezed every last drop out of a media budget; Additionally, you will help develop our analytics, tracking and patient loyalty communication programs.
It’s about building digital media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
Develop strategy and collaborate on execution of patient email and text marketing.
Budget Management: Own paid media budgets; Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising
5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
~ Experience planning or executing OTT/CTV and digital streaming audio campaigns
~ You love data, testing, iterating, and scaling
~ Experience building analytics and tracking programs
~ Experience building patient loyalty marketing programs
~ Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; Naturally curious and always learning what’s next in the media landscape
~ Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
~ Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries
~ Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.

Autonomy and ownership of paid digital media strategy
A brand that’s ready to challenge the category (and needs your to help fuel it)
Ready to launch campaigns that make an impact and impress your inner digital media nerd?
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