You’ll also own the strategy for connecting our data across the entire customer journey — building the digital marketing infrastructure that ties paid media, our website, and patient communications together into one coherent picture. You’ll turn what that data tells us into action: sharper campaigns, a better website experience, and smarter, more personalized patient communication. What You’ll Own Digital Marketing Infrastructure & Journey Analytics: Implement & maintain the tracking, tagging, and attribution infrastructure that connects data across paid media, our website, and patient communications — giving us one clear view of the full customer journey, not just channel-by-channel snapshots. Autonomy and ownership of paid digital media strategy — and a real hand in shaping the connected marketing infrastructure behind it An organization that values experimentation and measurable results Access to tools, budget, and smart people who want you to succeed A brand that’s ready to challenge the category (and needs your help to fuel it) The chance to say, “Yeah, I built that.
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